Boosting Organic Visibility and Streamlining Operations
Overview / Challenges
- Dartfish’s website was developed several years ago, in-house. Despite the initial high-quality coding, updating the site to ensure optimal user experience and improve the conversion rates, proved to be more and more complex.
- The website’s performance began to decline as technology evolved. The Core Web Vitals assessment revealed a deterioration in loading times, user experience, and overall performance.
- Finally, the introduction of new AI-driven search engine capabilities has highlighted the need for Dartfish to modernize its website to maintain its organic visibility and attract more visitors.
Solutions
- Redesign the website with a strong CMS to allow marketing team to update the website without tech team needed.
- Implement lean development practices to minimize resource-intensive scripts and assets.
- Streamline the redirection and tagging plan for a seamless migration.
Results
- Core Web Vitals Assessment from 62% to 92% in term of mobile performance (average page load time reduction by 35% )
- Revenue generated from organic search traffic increased by 25% after the redesign.
- 2.5x new landing pages, acquisition form and module to improve conversion rate.
- 90% reduction in time spent on development tasks for the website. Dev team can focus to bring high value in Dartfish solution.
Conclusion
As AI continues to evolve and transform search engines, it is more important than ever for businesses to have websites that are optimized for both humans and algorithms. SEO is also the most rentable channel for B2B acquisition (link). By investing in SEO and website performance, Dartfish has positioned itself for long-term success in the competitive digital landscape.
CTA
Are you maximizing the potential of organic search to drive revenue? Does your website offer a seamless user experience?
Let’s discuss in a short call , these technical points could be tricky for a no-tech but drive significant growth for your business.
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