Case Study - Onboarding Scenarii
From Trial to Triumph: How Email Automation Boosted Conversions by 33%
Overview / Challenges
- Dart.fish is the leading provider of video analysis solutions for sport and healthcare. Its professional solutions offer a wide range of tools and options which may initially seem complex to use. Despite a high acquisition rate, the conversion rate fell short of expectations. The complexity of the most advanced solutions hindered user adoption, leading to a significant portion of trial users discontinuing usage
Solutions
- Leverage email automation to create a personalized and efficient onboarding experience for new customers in the most complex solutions.
- Offer self-service support to free trial customers through a resource center
- A/B test user experiences to improve free trial conversions
Results
- Improved conversion rates by 33%
- An 70% reduction in support ticket volume..
Conclusion
Different user personas may have different Aha moments (the Aha moment is the situation when the user experiences the product or feature value for the first time). So we have to design personalized onboarding flows for each segment in order to create a compelling user experience that keeps users engaged.
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